creative + strategy + content

(not always in that order)

Creative+Strategy Leader+Doer.

Global, award-winning expertise across industries including pharma/healthcare, financial, insurance, tech, B2B, SaaS, DTC/B2C + more.

Adept at inspiring teams to deliver their best work while collaborating with internal and external partners to deliver impactful, effective and engaging campaigns.

Strong at tech adoption, brand development, new business, workshop moderation, creative mentoring, storytelling, thought leadership + cross-functional team-building.

work + case studies

healthcare providers

Omnichannel content and campaigns for birthing center and women’s hospital launches + brand and specialist awareness.

cricket rewards

How do you increase loyalty when the brand’s core value prop is “no contract”?

ditech

Relaunching the brand by using their old spokesperson in a meta way.

Microsoft B2B

Using dynamic, personalized content to increase engagement with fewer emails + simplify the onboarding process.

gamefly

Throwing shade at the competition + throwing space warriors out windows.

Spring EQ

Launching an end-to-end digital B2B experience + lead acquisition for fintech B2C products.

psoriasis

Pre-launch unbranded D2C and branded awareness + omnichannel campaigns

rheumatoid arthritis, crohn’s + asthma

broadcast + omnichannel for multiple indications

amazon

Broadcast + omnichannel for Kindle, Audible and Amazon products.

uber

The first driver recruitment campaign for Uber.

volkswagen china

How to locate, listen to + target customers in a fast-moving APAC market.

pollen cops!

Introduction to a 30-minute infomercial for Hunter Air Sanitizers.