creative + strategy + content
(not always in that order)
Creative+Strategy Leader+Doer.
Global, award-winning expertise across industries including pharma/healthcare, financial, insurance, tech, B2B, SaaS, DTC/B2C + more.
Adept at inspiring teams to deliver their best work while collaborating with internal and external partners to deliver impactful, effective and engaging campaigns.
Strong at tech adoption, brand development, new business, workshop moderation, creative mentoring, storytelling, thought leadership + cross-functional team-building.
work + case studies
healthcare providers
Omnichannel content and campaigns for birthing center and women’s hospital launches + brand and specialist awareness.
cricket rewards
How do you increase loyalty when the brand’s core value prop is “no contract”?
ditech
Relaunching the brand by using their old spokesperson in a meta way.
Microsoft B2B
Using dynamic, personalized content to increase engagement with fewer emails + simplify the onboarding process.
gamefly
Throwing shade at the competition + throwing space warriors out windows.
Spring EQ
Launching an end-to-end digital B2B experience + lead acquisition for fintech B2C products.
psoriasis
Pre-launch unbranded D2C and branded awareness + omnichannel campaigns
rheumatoid arthritis, crohn’s + asthma
broadcast + omnichannel for multiple indications
amazon
Broadcast + omnichannel for Kindle, Audible and Amazon products.
uber
The first driver recruitment campaign for Uber.
volkswagen china
How to locate, listen to + target customers in a fast-moving APAC market.
pollen cops!
Introduction to a 30-minute infomercial for Hunter Air Sanitizers.